Your website is the face of your company. With people spending more and more time online, your website may well be the first thing a potential customer sees. You might choose the choicest location in Dubai for your office, but if your website is not in the first page of search engine results, then all your efforts may be for nothing.
One of the best ways to get to the top of search rankings is by studying and analyzing what your competitors are doing in terms of SEO and social media strategy.
The first step in any competitor analysis strategy is to identify your competitors. One way of doing this is to identify which websites rank highly for keywords related to your business. If you run a Dubai city tour company, you would type “Dubai City Tour” on the search-engine of your choice.
Having identified your competition, you can use tools like Google Alerts to be aware of their latest developments. You can use Google Alerts to look for mentions of the selected keywords. For instance, as a Digital Media Agency, we like to keep up-to-date of the latest developments in our field:
Analyze the methods your competition uses to build their reputation and ranking through back links. Gain insights into how many links they have, which are the sites that provide the reputable links, and the type of anchor text used. It will help you understand their link profile and the reasons and strategies behind their success. You can use tools like Moz’s Open Site Explorer that allows you to find the total links in your competitor sites including internal and external links along with followed linking root domains.
Visit competitor’s websites and see how they have organized title tags, URLs, meta descriptions, header tags and keywords. You can use tools such as SEOchat’s Page Comparison tool and Web page SEO analysis tool to get a comprehensive look at competitor site setup.
Being active on social media is critical to your web presence and it can drive plenty of traffic to your site. Assess whether your competition has social media profiles and see how actively they engage with their users. If they don’t, set yours up and you’ll have that first-person-advantage.
The best way to beat the competition is to study them, analyze their strengths and weaknesses, and use this information to your advantage. It is an ongoing task that will have to be repeated at regular intervals to keep you up-to-date with both new and existing competitors.
At GMI studying the competition is just one step of the SEO Processes we are so adept at.
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