Local SEO employs search engine strategies to catapult your website to rank higher in specific local markets. The methods used are local directory listings, building local citations, and on-page optimization. Local SEO is a key marketing strategy when you have physical locations. Local SEO has only one purpose- to boost your search engine ranking for searches in a specific location for your company’s products and/or services.
Local SEO plays a huge role when your company has a local audience with one or more locations. Local SEO optimizes your website for specific regions to target potential customers who are looking for your products or service. Your website is more likely to appear on the search results page of the big search engines when your site is optimized for Local SEO.
For example, if your potential customer is searching for dental clinics in Dubai on Google, Google will display the relevant results for Dubai, UAE as shown below.
It is imperative that your company is found listed in maps and on the organic search results to capture your local market. Consumers increasingly look at Google and other search engines like Yahoo and Bing to find local businesses and not to the yellow pages. If you are not visible on the page 1 or on the maps, you are missing out on your potential customers!
How can you achieve it?
The first thing needed is for search engines to have a clear understanding of what your business does and where you are located.
You can achieve better local visibility with the 10 steps listed below:
UAE has seen stupendous growth in Internet and mobile usage in the past few years and almost 94% of the population has internet access. You will be left behind if your business is not on the web and is not optimized to be found by search engines.
Does this sound like technical mumbo-jumbo to you? All you need to do is get in touch with GMI. We are experienced in Local SEO and we bet you will see your business booming.
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