DO I NEED LOCAL SEO?

Local SEO employs search engine strategies to catapult your website to rank higher in specific local markets. The methods used are local directory listings, building local citations, and on-page optimization. Local SEO is a key marketing strategy when you have physical locations. Local SEO has only one purpose- to boost your search engine ranking for searches in a specific location for your company’s products and/or services.

Why do you need Local SEO?

Local SEO plays a huge role when your company has a local audience with one or more locations.  Local SEO optimizes your website for specific regions to target potential customers who are looking for your products or service. Your website is more likely to appear on the search results page of the big search engines when your site is optimized for Local SEO.

For example, if your potential customer is searching for dental clinics in Dubai on Google, Google will display the relevant results for Dubai, UAE as shown below.

dental-clinic-dubai

It is imperative that your company is found listed in maps and on the organic search results to capture your local market. Consumers increasingly look at Google and other search engines like Yahoo and Bing to find local businesses and not to the yellow pages. If you are not visible on the page 1 or on the maps, you are missing out on your potential customers!

How can you achieve it?
The first thing needed is for search engines to have a clear understanding of what your business does and where you are located.

You can achieve better local visibility with the 10 steps listed below:

  1. Optimize your website for local search: This can be achieved through schema markup, NAP data, and localized keyword optimization to make sure that Google, Yahoo, Bing and other search engines understand your business and target area.
  2. Optimize Local Maps: It is important that your company is found on Google Maps. Complete your profile, claim missing listings, encourage reviews and standardize NAP data to improve your map listing.
  3. Localized Content Marketing: Optimize your content to attract customers from your local area.
  4. Link Building: Have a link building strategy with a focus on main business area to improve your local SEO.
  5. Industry Citations of Reputation: Google’s local ranking algorithm places great value on citations. You will need to build citations from well-known and authoritative portals (i.e., Yelp, Yellowpages, etc.)
  6. Targeted Reach: You have to search out for websites of authority in your sphere of business. These represent the best route for link building.
  7. Hyperlocal resources: You should be listed on websites that are well known within your locality or region and are popular with search engines too.
  8. Ranking reports: You should know exactly where your position is on your local search results Reviews
  9. Customer Reviews: Encourage your happy customers to write a review about you.
  10. Social Media Guidance: Get active on Social media to attract local customers.

UAE has seen stupendous growth in Internet and mobile usage in the past few years and almost 94% of the population has internet access. You will be left behind if your business is not on the web and is not optimized to be found by search engines.

Does this sound like technical mumbo-jumbo to you? All you need to do is get in touch with GMI. We are experienced in Local SEO and we bet you will see your business booming.

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