Are you looking for ways to build a successful internet business in Dubai? Then Search Engine Optimization (SEO) is one of the main marketing strategies to pursue. The technique tailors your website to the precise algorithms that search engines use to rank websites. Search engines change their algorithms periodically, so digital marketers need to change strategy in order to keep up with the changes.

Here are some of the strategies that are most relevant and will help you optimize your website.

Optimize for mobile screens

More and more people are going mobile. Nearly 50% of all internet traffic is through smartphones, with the usage increasing every year. If you have not optimized your website for the mobile, then it is high time you did. You can opt for a solely mobile website or a responsive design; whichever one you choose, you will need to ensure that your visitors get a friendly interface.

Create relevant content

Write content for readers, not search engines. Create authentic and valuable content that will have visitors coming back and sharing, making you an authority in the area. Use precise keywords and search phrases that attract your target audience.

Use Social Media Effectively

Social Media strategy is now part of a well-organized SEO plan. Rather than having accounts of every platform under the sun, focus on the ones that you feel will get you the maximum exposure and brand recall. Create unique social content that will be shared. If you have duplicate or inactive social accounts, then remove the ones you do not use.

Backlinks- quality rather than quantity

Focus on collecting top-quality backlinks from reputed sites rather than aiming for a lot of worthless ones. You might even get blacklisted if you indulge in link farming or other disreputable practices.

Use Long-tail keywords

Focus on keywords that are specific to your website that users look for when close to a purchase. They may not attract a lot of traffic, but the ones you attract are more likely to make a purchase.

Google is not the only Search Engine

Yes, it is definitely the biggest, but that does not mean it is the only one worth your attention. Optimize your website for search engines like Yahoo, Bing and DuckDuckgo, which are making headlines in 2015.

Canonical URL

Use search engine friendly URLs that you want the search engines to treat as authoritative. It tells search engines which pages are preferred in case of duplicates. It is the URL that you want the users to see when they visit your website.

Other than these points these are many other tricks and methods that you can utilize, including competitor analysis and blog writing that will help you stay ahead of the game. Partner with GMI and we  will be able to point you in the right direction towards effective SEO marketing and strategies.


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