So you have a beautiful website. You’re all set now, aren’t you? Wrong. Your website may be as bedazzling as the New Year’s fireworks at Burj Khalifa, as impressive as the Palm Jumeirah islands or as enchanted as the Marina Walk.
But, what glory is there if no one visits it? A beautiful website in itself does not cut it for the first SERP (search-engine results page.)
How Search Engines Work:
Like the creepy-crawly arachnids, search engines “crawl” every dusty nook and corner of the Internet highway, indexing websites on their directory according to the relevance. While these crawlers can travel with a remarkable adeptness on “spider-web”, they are not capable of traversing across all surfaces. Of course, this presents a few complexities.
Here’s our what-to-do to make your website SEO-friendly in 6 easy ways for dummies.
1: Make sure your website content is “indexable”
HTML text is easily traversable and indexable for these metaphorical spiders (search engine crawlers.) Unfortunately, Flash, Images and Java applets aren’t. Google is supposed to be able to work with Flash but many other search engines aren’t technologically capable … yet. Better safe than sorry, ensure important content is in HTML.
2: Be original
No, seriously. Be yourself. How many times have we heard that, huh? It turns out, Google can see right-through put-up personas. In simple language, plagiarized content will not bode well for your website.
3: Have alt-text descriptions on images
Since crawlers are not capable of reading the content of your images, it is essential that you add
an “alt-text” description. This allows Google to categorize your images as per the description to
ensure your content is displayed for relevant keywords.
4: Don’t focus on one media
“Mixing it up” on your website both adds to your credibility as well as general findability. This means having a combination of images, text, videos, pdf and PowerPoint. Search engines like Google employ a combination of different search types. Multiple media allow for your website to appear more frequently on these different searches.
5: Link Social-Media pages
If you don’t already have a Facebook, Twitter, Instagram, Google+, LinkedIn, MySpace, YouTube, Pinterest, Quora, SlideShare, TweetDeck, Scribd, Yelp, Friendster, hi5, Reddit, Meercat, MyLife, Ning, Periscope, Plaxo, Tumblr account (the list is by no means exhaustible; the beauty of social media), start one up … and soon. Done? Link these platforms to your website. Have“like” and “share” options too. It increases user engagement and credibility – and, hopefully, your search ranking too!
6: Get organized
Nothing turns off a user more than disorganized websites. Crawlers also find disorganized websites particularly unappealing; think of it like a two year old’s affinity towards pureed spinach and green beans. Exactly. Incorporate breadcrumbs into your site navigation. It allows our inquisitive crawlers to understand the general content and sub-themes of your site’s pages. Which then allows for your website to turn up on more searches.
There are several more factors that come into play for making your website SEO-friendly. In fact, Google’s PageRank has over 200 metaphorical “ingredients.”